Case Studies

Explore below to find success stories from various businesses across the nation that are using Mega Media technology.
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HVAC Company, California (30 DAYS)

CHALLENGE:

Low conversion (<1.5%) from landing page traffic.

SOLUTION:

Installed MegaPixel, used intent signals, and launched smart retargeting ad campaign.

RESULTS:

BEFORE:

Conversion Rate: 1.5%

Return On Ad Spend (ROAS): 1.8X

Quote Recovery Rate: N/A

Booked Appointments: 72/mo.

AFTER 30 DAYS:

Conversion Rate: 6.8%

Return On Ad Spend (ROAS): 4.3X

Quote Recovery Rate: 39%

Booked Appointments: 194/mo.

Fencing Company, Texas (45 DAYS)

CHALLENGE:

HIGH Cost-Per-Click & LOW in-bound quality.

SOLUTION:

Launched intent-based lookalike audiences via retargeting ad campaigns with identity sync to CRM.

RESULTS:

BEFORE:

Cost Per Lead (CPL): $93

Qualified Leads: 19/mo.

Click To Lead Rate: 4.2%

Sales: 9/mo.

AFTER 45 DAYS:

Cost Per Lead (CPL): $37

Qualified Leads: 61/mo.

Click To Lead Rate: 11.7%

Sales: 26/mo.

Plumbing Company, Georgia (21 DAYS)

CHALLENGE:

Lost leads from past website traffic.

SOLUTION:

MegaPixel installation and intent-based audience match follow-up.

RESULTS:

BEFORE:

Recovered Leads: 0

Appointments: 0

Pipeline Value: $0

Open Rate: N/A

AFTER 21 DAYS:

Recovered Leads: 482

Appointments: 67

Pipeline Value: $84,200

Open Rate: 41.3%

Roofing Company, Gulf Coast (30 DAYS)

CHALLENGE:

Post-storm traffic drop-off with no contact capture.

SOLUTION:

MegaPixel installation with homeowner targeting via intent data.

RESULTS:

BEFORE:

Form Rate: 2%

Appointments: 0

Attributed Revenue: $0

AFTER 30 DAYS:

Form Rate: 8.3%

Appointments: 112

Attributed Revenue: $247,000

Pest Control Company, Florida (14 DAYS)

CHALLENGE:

Lost prospects from website lead abandonment.

SOLUTION:

MegaPixel installation, I.D. resolution and SMS/email follow-up.

RESULTS:

BEFORE:

Recovery Rate: 0%

Bookings: 29/mo.

Cost Per Action (CPA): $92

AFTER 14 DAYS:

Recovery Rate: 48%

Bookings: 74/mo.

Cost Per Action (CPA): $41

Pool Company, Arizona (60 DAYS)

CHALLENGE:

HIGH Customer Acquisition Cost (CAC) within a niche market.

SOLUTION:

Intent based audience creation and lookalike ad re-targeting campaign.

RESULTS:

BEFORE:

Cost Per Lead (CPL): $182

Appointment Rate: 22%

Pipeline Booked: $240,000

AFTER 60 DAYS:

Cost Per Lead (CPL): $67

Appointment Rate: 49%

Pipeline Booked: $624,000

Solar Sales Company, California (30 DAYS)

CHALLENGE:

LOW quality and FAKE leads.

SOLUTION:

Enrichment of current database using MegaPixel + intent based audience scoring.

RESULTS:

BEFORE:

Verified Leads: 62%

Database (SQL) Conversions: 8%

First Contact Time: 3.4 Hours

AFTER 30 DAYS:

Verified Leads: 94%

Database (SQL) Conversions: 21%

First Contact Time: 18 Minutes

Landscaping Company, North Carolina (21 DAYS)

CHALLENGE:

NO systems in place to re-activate past website visitors.

SOLUTION:

MegaPixel identity recovery + online offer campaign.

RESULTS:

BEFORE:

Leads Recovered: 0

Conversion Rate: N/A

Return On Investment (ROI): 0

AFTER 21 DAYS:

Leads Recovered: 312

Conversion Rate: 34%

Return On Investment (ROI): 9.6X

Window Replacement Company, Illinois (45 DAYS)

CHALLENGE:

LOW performance across broad zip-code targeting.

SOLUTION:

Built a zip-code level intent based audience with MegaPixel + deployed online re-targeting ad campaign.

RESULTS:

BEFORE:

CPL: $108

Close Rate: 12%

Revenue: $112k/mo.

AFTER 45 DAYS:

CPL: $52

Close Rate: 28%

Revenue: $261k/mo.

Remodeling Company, Dallas Fort-Worth (30 DAYS)

CHALLENGE:

UN-qualified traffic & wasted sales time.

SOLUTION:

Intent based audience segmentation by project type with MegaPixel + deployed online re-targeting ad campaign & client communication flows

RESULTS:

BEFORE:

Lead Quality: 41%

Average Deal Size: $19,800

Close Rate: 7%

AFTER 30 DAYS:

Lead Quality: 78%

Average Deal Size: $32,400

Close Rate: 22%

Fitness Franchise, 6 Locations (45 DAYS)

CHALLENGE:

Struggling to convert cold traffic into trial memberships, high Customer Acquisition Cost (CAC) via paid social

SOLUTION:

Deployed MegaPixel on website and all landing pages + activated intent-based audience lists targeting individuals browsing fitness programs, home workout alternatives, and weight loss topics.

RESULTS:

BEFORE:

7 Day Trial Sign-Ups: BASELINE

Cost Per Lead (CPL): CONFIDENTIAL

Ad Click Through Rate (CTR): 9%

Return On Ad Spend (ROAS): <$0.83

AFTER 45 DAYS:

7 Day Trial Sign-Ups: +232%

Cost Per Lead (CPL): -41%

Ad Click Through Rate (CTR): +63%

Return On Ad Spend (ROAS): $7.21

Personal Trainer, Texas (60 DAYS)

CHALLENGE:

Heavy competition on Google/META Ads, low organic traffic, no CRM software or retargeting in place.

SOLUTION:

Deployed MegaPixel on website and all landing pages + activated intent-based audience lists targeting individuals browsing “Austin weight loss coaching”, “private fitness training”, and “trainer near me” along with other and weight loss topics.

RESULTS:

BEFORE:

Active Clients: 11

Cost Per Booked Session: $597

Active Leads Into CRM: 0

Booking Calendar Availibility: 1 Day

AFTER 60 DAYS:

Active Clients: 24

Cost Per Booked Session: $280

Active Leads Into CRM: 180+

Booking Calendar Availibility: 3 Weeks